fINTECH FRINGE FESTIVAL 2024
june 12: growth marketing
WED / JUNE 12 / 14:00pm - 5.30pm
Thought Machine HQ, 7 Herbrand St, London WC1N 1EX
Join us for Day 3 of Fintech Fringe, where top marketing experts and thriving fintech companies converge to share invaluable insights on growth marketing strategies. Learn firsthand about cutting-edge tactics driving customer acquisition and growth, and gain essential knowledge on harnessing and adapting to the latest technologies
EVENT MC: PAYAL RAINA, FOUNDER FINTECH B2B MARKETING
Payal is a Founder of FinTech Marketing community. She is a pioneer in founding the very first B2B FinTech Marketing community which is built for and by FinTech marketers breaking the silos between Financial Services firms and Technology providers. She is also Global Head of Marketing at Torstone Technology, a leading FinTech company, provider of cloud-based post-trade technology to financial institutions.
Stand out or die: building a FinTech brand of the future - Keynote
- Exploration of Cutting-Edge AI Technologies: Overview of the latest AI tools and software that enhance customer engagement and conversion rates, including chatbots, personalized recommendation engines, and predictive analytics.
- Strategies for understanding your key customer base in a practical industry like fintech.
- Case Studies of B2B Marketing Campaigns: Real-world examples of fintech companies that have successfully integrated AI tools to transform outcomes.
OPENING KEYNOTE: JANA STRAITON, HEAD OF MARKETING, ADOBE & FOUNDER OF RENEGADE
Jana Straiton is a seasoned marketing strategist and the founder of Renegade, a cutting-edge branding agency dedicated to helping tech disruptors stand out by creating brands with attitude.
With a background that includes senior marketing roles at PayPal and Adobe, as well as a foundation in classic CPG brand marketing, Jana brings a unique perspective to the tech industry. She has made it her mission to adapt the proven brand-building strategies from the CPG world to tech, advocating that tech brands can achieve significant advantages by creating meaningful brand experiences.
Drawing on her extensive experience in the FinTech sector, working with industry giants like PayPal on the West Coast and innovative FinTech start-ups in London, Jana possesses a wealth of knowledge in this dynamic field. In her thought-provoking keynote, she will explore how FinTech brands can differentiate themselves to future-proof their success in an increasingly crowded FinTech market.
Monzo Marketing Case Study
- Get the inside scoop on Monzo’s latest marketing campaign
- Hear how their strategies have changed from word of mouth, to fully fledged branded campaigns
- A look at the increasingly crowded ecosystem and learn how to stand out in this paradigm
Payal Raina
Fintech B2B Marketing
Tierney Cowap
Monzo
Branding in the Practical Fintech Industry: Personalities and Social Media
- Building a strong brand identity in a regulated industry
- The role of executive personalities in corporate branding
- Effective social media strategies for financial services
MASHA BALANOVICH
Drofa Comms
MILLY ZIVA
G+D
Irina Chuchkina
Volt.io
Kathryn Strachan
CopyHouse
ALVIN GUNPUTH
Thredd
Partner Marketing in Fintech: Leveraging your ecosystem & Community
- Developing and executing a partner marketing strategy
- Case studies on successful partnership and affiliate marketing in fintech
- Techniques for leveraging community engagement to boost brand visibility
Olivia Minnock
mmob
Tina Fisher
INTIX
Raquel Soares
Edenred
Sumeet Vermani
SKV Consulting
Navigating the Fintech Marketing Regulatory Minefield!
- Understand the Regulatory Environment: Provide an overview of the marketing strategies in the crypto and banking sectors.
- Highlight the changes over the years! Any funny anecdotes of how much work you’ve had to put in due to reg changes – like the Twitter story!
- Explore Best Practices: Identify successful marketing practices that comply with regulations while effectively reaching and engaging target audiences.
Zhenya Winter
Head of Global Markeing Bottomline
AMELIE ARRAS
Zumo
Lucy Heavens
Salv
GTM Strategies: Maximising Marketing Impact & ROI
- Exploring Innovative GTM Concepts: Introduce unconventional go-to-market strategies that have led to remarkable success stories.
- Integration with Overall Marketing Goals: Discuss how these unusual strategies can align with and support broader marketing objectives.
- Metrics for Success: Define and analyse metrics that effectively measure the impact and ROI of creative marketing strategies.
KIMBERLY WALDRON
SkyParlour
Moderator
Alexander Ford
Claro
Shameer Sachdev
Growth Gorilla
Kendra Rogers
Featurespace