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Day 3: Growth Marketing

fINTECH FRINGE FESTIVAL 2024

june 12: growth marketing

WED / JUNE 12 / 14:00pm - 5.30pm
Thought Machine HQ, 7 Herbrand St, London WC1N 1EX

Join us for Day 3 of Fintech Fringe, where top marketing experts and thriving fintech companies converge to share invaluable insights on growth marketing strategies. Learn firsthand about cutting-edge tactics driving customer acquisition and growth, and gain essential knowledge on harnessing and adapting to the latest technologies

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EVENT MC: PAYAL RAINA, FOUNDER FINTECH B2B MARKETING

Payal is a Founder of FinTech Marketing community. She is a pioneer in founding the very first B2B FinTech Marketing community which is built for and by FinTech marketers breaking the silos between Financial Services firms and Technology providers. She is also Global Head of Marketing at Torstone Technology, a leading FinTech company, provider of cloud-based post-trade technology to financial institutions.

Stand out or die: building a FinTech brand of the future - Keynote

  • Exploration of Cutting-Edge AI Technologies: Overview of the latest AI tools and software that enhance customer engagement and conversion rates, including chatbots, personalized recommendation engines, and predictive analytics.
  • Strategies for understanding your key customer base in a practical industry like fintech.
  • Case Studies of B2B Marketing Campaigns: Real-world examples of fintech companies that have successfully integrated AI tools to transform outcomes.
OPENING KEYNOTE: JANA STRAITON, HEAD OF MARKETING, ADOBE & FOUNDER OF RENEGADE

Jana Straiton is a seasoned marketing strategist and the founder of Renegade, a cutting-edge branding agency dedicated to helping tech disruptors stand out by creating brands with attitude.

With a background that includes senior marketing roles at PayPal and Adobe, as well as a foundation in classic CPG brand marketing, Jana brings a unique perspective to the tech industry. She has made it her mission to adapt the proven brand-building strategies from the CPG world to tech, advocating that tech brands can achieve significant advantages by creating meaningful brand experiences.

Drawing on her extensive experience in the FinTech sector, working with industry giants like PayPal on the West Coast and innovative FinTech start-ups in London, Jana possesses a wealth of knowledge in this dynamic field. In her thought-provoking keynote, she will explore how FinTech brands can differentiate themselves to future-proof their success in an increasingly crowded FinTech market.

Monzo Marketing Case Study

  • Get the inside scoop on Monzo’s latest marketing campaign
  • Hear how their strategies have changed from word of mouth, to fully fledged branded campaigns
  • A look at the increasingly crowded ecosystem and learn how to stand out in this paradigm

Payal Raina

Founder
Fintech B2B Marketing

Tierney Cowap

Growth Campaigns Manager
Monzo

Branding in the Practical Fintech Industry: Personalities and Social Media

  • Building a strong brand identity in a regulated industry
  • The role of executive personalities in corporate branding
  • Effective social media strategies for financial services

MASHA BALANOVICH

Executive Director
Drofa Comms

MILLY ZIVA

Head of Brand and Strategic Marketing
G+D

Irina Chuchkina

CMO
Volt.io

Kathryn Strachan

CEO
CopyHouse

ALVIN GUNPUTH

Social Media Lead
Thredd

Partner Marketing in Fintech: Leveraging your ecosystem & Community

  • Developing and executing a partner marketing strategy
  • Case studies on successful partnership and affiliate marketing in fintech
  • Techniques for leveraging community engagement to boost brand visibility

Olivia Minnock

Moderator
mmob

Tina Fisher

Chief Marketing Officer
INTIX

Raquel Soares

Director of Marketing and Communications
Edenred

Sumeet Vermani

Founder
SKV Consulting

Navigating the Fintech Marketing Regulatory Minefield!

  • Understand the Regulatory Environment: Provide an overview of the marketing strategies in the crypto and banking sectors.
  • Highlight the changes over the years! Any funny anecdotes of how much work you’ve had to put in due to reg changes – like the Twitter story!
  • Explore Best Practices: Identify successful marketing practices that comply with regulations while effectively reaching and engaging target audiences.

Zhenya Winter

Moderator
Head of Global Markeing Bottomline

AMELIE ARRAS

Sales and Marketing Director
Zumo

Lucy Heavens

VP Marketing
Salv

GTM Strategies: Maximising Marketing Impact & ROI

  • Exploring Innovative GTM Concepts: Introduce unconventional go-to-market strategies that have led to remarkable success stories.
  • Integration with Overall Marketing Goals: Discuss how these unusual strategies can align with and support broader marketing objectives.
  • Metrics for Success: Define and analyse metrics that effectively measure the impact and ROI of creative marketing strategies.

KIMBERLY WALDRON

Co-Founder
SkyParlour
Moderator

Alexander Ford

Head of Marketing
Claro

Shameer Sachdev

Founder & MD
Growth Gorilla

Kendra Rogers

CCMO
Featurespace
"This has definitely got to be one of the go to events of #londontechweek"
Devina PaulCFO, Zumo
"Really superb series of events that we have been delighted to support."
Tom WinstanleyCTO & Head of New Ventures | NTT Data UK&I
"Congratulations Olivia and Calypso Harland for the inaugural year of Fintech Fringe! It was a great event and I look forward to next year."
Ellen LoganPrincipal | Augmentum Fintech
"It was nice to meet so many founders and members of the venture community - it completely undid any of the cynicism I felt towards the fintech venture landscape"
Nick ParminterFounding Partner | Class35
"Calypso Harland you made a difference to this year's London Tech Week - thank you to you and Olivia Minnock. Stellar work!"
Nils ElmarkFuturist & Founder | Incepcion
"I really enjoyed hosting a panel yesterday at Fintech Fringe to talk about Strategic Investing. Thanks to Olivia Minnock and Calypso Harland for hosting an incredible week!"
Emily BerryTax Director | Evelyn Partners
"It has been a packed and inspiring 4 days expertly put together. I've met some amazing companies and their inspirational founders, and listened to powerful speakers. "
Phillip OlgilvieManaging Partner | Applifting
"Thank you for enabling such honest and open dialogue between founders and investors in such a wonderful location. You have created something very special! "
Russell ThomasFounder | Omni Money
"A great range of speakers who provided actionable insights around the theme of scale and growth. Thank you to the organisers and the excellent speakers across the four days. "
Kate Eadie CCO | Insignis Cash