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Day 3: Growth Marketing

fINTECH FRINGE FESTIVAL 2024

DAY 3: growth marketing

WED / JUNE 12 / 14:00pm - 5.30pm

Join us for Day 3 of Fintech Fringe, where top marketing experts and thriving fintech companies converge to share invaluable insights on growth marketing strategies. Learn firsthand about cutting-edge tactics driving customer acquisition and growth, and gain essential knowledge on harnessing and adapting to the latest technologies

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Tools to Turn Traffic into Customers: Ai & Tech Advancements - Keynote

  • Exploration of Cutting-Edge AI Technologies: Overview of the latest AI tools and software that enhance customer engagement and conversion rates, including chatbots, personalized recommendation engines, and predictive analytics.
  • Effective Integration of AI with Existing Platforms: Strategies for seamlessly incorporating AI technologies into current fintech systems to boost user interaction and facilitate smoother, more effective customer journeys.
  • Case Studies of Successful AI Implementation: Real-world examples of fintech companies that have successfully integrated AI tools to transform site traffic into loyal customers, highlighting key strategies and outcomes.
  • Ethical Considerations and Customer Trust: Discussion on maintaining transparency and ethical standards when using AI for customer data analysis, emphasizing the importance of trust in customer retention and conversion.
  • Future Trends in AI for Customer Acquisition: Insights into emerging AI technologies and trends that are set to redefine customer acquisition in the fintech sector, including advancements in machine learning and AI-driven automation.

Branding in the Practical Fintech Industry: Personalities and Social Media

  • Building a strong brand identity in a regulated industry
  • The role of executive personalities in corporate branding
  • Effective social media strategies for financial services

ALVIN GUNPATH

Social Media Lead
Thredd

MILLY ZIVA

Head of Brand and Strategic Marketing
G+D

Irina Chuchkina

CMO
Volt.io

Kathryn Strachan

CEO
CopyHouse

Partner Marketing in Fintech: Leveraging your ecosystem & Community

  • Developing and executing a partner marketing strategy
  • Case studies on successful partnership and affiliate marketing in fintech
  • Techniques for leveraging community engagement to boost brand visibility

Olivia Minnock

Moderator
mmob

Tina Fischer

Chief Marketing Officer
INTIX

Raquel Soares

Director of Marketing and Communications
Edenred

Navigating the Fintech Marketing Regulatory Minefield!

  • Understand the Regulatory Environment: Provide an overview of the marketing strategies in the crypto and banking sectors.

  • Highlight the changes over the years! Any funny anecdotes of how much work you’ve had to put in due to reg changes – like the Twitter story!

  • Explore Best Practices: Identify successful marketing practices that comply with regulations while effectively reaching and engaging target audiences.

  • Discuss Innovation in Compliance: Explore how technology and creativity are being leveraged to push the boundaries of marketing within legal limits.

  • Future Trends: Predict future regulatory challenges and opportunities in the marketing landscape of highly regulated financial sectors.

Zhenya Winter

Moderator
Head of Global Markeing Bottomline

AMELIE ARRAS

Sales and Marketing Director
Zumo

GTM Strategies: Maximising Marketing Impact & ROI

  • Exploring Innovative GTM Concepts: Introduce unconventional go-to-market strategies that have led to remarkable success stories.

  • Integration with Overall Marketing Goals: Discuss how these unusual strategies can align with and support broader marketing objectives.

  • Metrics for Success: Define and analyse metrics that effectively measure the impact and ROI of creative marketing strategies.

KIMBERLY WALDRON

Co-Founder
SkyParlour
Moderator

Ali Paterson

Editor-in-Chief
FFNews

Alexander Ford

Head of Marketing
Claro
"This has definitely got to be one of the go to events of #londontechweek"
Devina PaulCFO, Zumo
"Really superb series of events that we have been delighted to support."
Tom WinstanleyCTO & Head of New Ventures | NTT Data UK&I
"Congratulations Olivia and Calypso Harland for the inaugural year of Fintech Fringe! It was a great event and I look forward to next year."
Ellen LoganPrincipal | Augmentum Fintech
"It was nice to meet so many founders and members of the venture community - it completely undid any of the cynicism I felt towards the fintech venture landscape"
Nick ParminterFounding Partner | Class35
"Calypso Harland you made a difference to this year's London Tech Week - thank you to you and Olivia Minnock. Stellar work!"
Nils ElmarkFuturist & Founder | Incepcion
"I really enjoyed hosting a panel yesterday at Fintech Fringe to talk about Strategic Investing. Thanks to Olivia Minnock and Calypso Harland for hosting an incredible week!"
Emily BerryTax Director | Evelyn Partners
"It has been a packed and inspiring 4 days expertly put together. I've met some amazing companies and their inspirational founders, and listened to powerful speakers. "
Phillip OlgilvieManaging Partner | Applifting
"Thank you for enabling such honest and open dialogue between founders and investors in such a wonderful location. You have created something very special! "
Russell ThomasFounder | Omni Money
"A great range of speakers who provided actionable insights around the theme of scale and growth. Thank you to the organisers and the excellent speakers across the four days. "
Kate Eadie CCO | Insignis Cash
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